Robert Schultz

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Penetrating the psychological startup barrier

I’ve read a few great books lately about living your dream to launch your startup idea or just pushing yourself on executing your idea. One of the common key points each author makes is just get out there and do it. Stop making plans; stop thinking about it; stop trying to get everyone together to figure out the next big thing.


If you have something you’re passionate about and love, just go do it.


I absolutely love this approach. It’s one step they always leave out when explaining in school how to be successful and start your own company because people have a psychological barrier. In todays world, especially the tech startup one it’s extremely easy to cut a lot of the initial fat out of forming your own company. No longer do you need to spend thousands of dollars on marketing and legal fees, and having to form your complete business plan before writing one line of code. The idea here is to ship fast, ship often and learn to pivot.

Now I’m off to work on that idea.

    • #startup
    • #technology
  • 6 months ago
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I'm a software engineer at heart and living the dream. Currently a development manager at Ancestry.com working with an awesome team trying to build the next generation of web apps.

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