Mixpanel
I’m really digging this new startup here in SF called Mixpanel that focuses on segmentation and funnel management. Very clean interface and ability to define your segmentation rules in one simple shop. It’s a much needed improvement over other Adobe products as well as other competitots in this space. I seriously think this is a hot space for the year 2013 so I’m interested to see what some of these other companies evolve to with regards to customer segmentation and funneling.